Alicia Rose founded HerbaBuena in 2015 to help define the new cannabis culture, and to serve the needs of health conscious adults looking for the same level of purity and quality in their cannabis as they’ve come to expect in their organic food and fine wine. 

HerbaBuena crafts a portfolio of award-winning products utilizing whole plant intelligence with standardized purity, potency and effect, in order to support the greatest health and well-being. In order to ensure purity and quality in all their products, HerbaBuena cultivates their own organically sun grown cannabis from their permitted garden in the mountains of Mendocino, and works with a select group of Demeter Certified Biodynamic farms in northern California. 

Alicia’s work in cannabis is informed by both her advanced degree in environmental science and a 15-year tenure in the wine industry, where she’s worked with a handful of 100-point winemakers and top wine brands. A founding Board Member of the Mendocino Cannabis Industry Association and the Wine & Weed Symposium, she’s committed to educating people about the therapeutic value of cannabis and redefining the dialog about the way we nourish and care for ourselves and the planet.





Nurit Raphael, a Marin county native, started her career as a post-production coordinator in visual effects and quickly raised through the ranks to become an associate producer on feature films. After five years in the film industry, she took a job as an assistant working for two cannabis attorneys who founded Brand and Branch, LLC and the National Cannabis Bar Association. It was there that her passion for the Cannabis industry was ignited. Simultaneous to her work at the law office, she became a community manager Sava, an online cannabis start-up.

In November 2016, Nurit left both of her jobs and started, a boutique cannabis delivery and concierge service. Utilizing knowledge of the industry, along with her innate desire to help people, she built with the belief of making cannabis accessible to consumers in need of pain relief, depression, anxiety and who poses a medical marijuana card. Nurit currently resides in San Francisco, with hopes to raise her family in Marin County and enjoys hiking Mt tam on her free time.


Alexa garcia

Alexa Wall, originally from Austin Texas, has been living in Sonoma County and running her cannabis company for the past 4 years. She came to California to get her Master's Degree at the University of San Francisco in Environmental Management. After which, Alexa and her now husband founded Luma California, a boutique indoor cultivation company and eventually expanding into a direct-from-farm delivery service. 

Alexa is currently serving a two year term on the Sonoma County Cannabis Advisory Group and sits on the board of the Sonoma County Growers Alliance. A current resident of Santa Rosa, Alexa is currently undergoing the cultivation permitting process in Sonoma County while advocating for delivery and courier services across the entire North Bay and state



|  Nurit Raphael: |